True Merchandisers

True Glass-door Merchandisers: What You Need to Know

Whether you need to store single-serve beverages in a single compartment gravity-feed system, frozen treats in a countertop freezer, or flower arrangements in a True floral cooler, these merchandisers offer cost-efficient, attractive solutions for getting products in front of your customers.

Potential locations for these units include convenience stores, bakeries, supermarkets, flower shops, and even restaurants.

Increase your brand recognition by utilizing the dedicated lit signage area on each unit, and advertise prices on dedicated display channels. LED lighting illuminates your product for increased customer visibility. Choose from white and black exteriors to match your operation's decor.

Vertical air curtain units are refrigerators that include one or more wire shelves and can be as wide as 5 feet, while horizontal merchandisers are True glass door merchandisers or air curtain units that stand as tall as 78 inches with five shelves, and one, two, or three compartments. Both types use bottom-mounted compressors for stability and to keep merchandise within reach. Choose True sliding door refrigerators and units with swinging doors depending on the style that best fits your store.

Refrigerated merchandisers keep the interior between 33 and 38 degrees Fahrenheit, while True glass-door freezers designed for holding food operate at -10 degrees Fahrenheit.

Common Questions About True Merchandisers

Do I need a pass-thru unit?

True glass-door refrigerators and freezers with pass-thru allow stocking from the rear of the units. For high-volume operations, such as grocery stores, this allows employees to stock quickly without impeding customer traffic. For low-volume stores or areas with limited space, a traditional unit may be the best choice.

What specialized display merchandisers are available?

Aside from True glass-door refrigerators and freezers that can be adapted to display various items, True offers the following merchandiser options for niche applications:

• Floral coolers are True merchandisers designed with baffled airflow and more space between shelves than standard units to hold flower arrangements.
• True ice merchandisers are glass-door freezers that operate between 20 and 25 degrees Fahrenheit – much higher than other True glass-door freezers. They're designed to hold bags of ice for self-service shopping.
• True wine coolers are glass-door merchandisers that include tilting wine racks and a wine shelf to chill and display your operation's wine selection.
• Vertical bakery cases are True refrigerated merchandisers designed to display cold baked goods, and they may include glass doors and reach-in access from all four sides.

Do True merchandisers need a special power source?

True merchandiser refrigerators and True merchandiser freezers plug into a dedicated, 110-volt outlet, simplifying installation requirements.