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Want Nutrition Info? Check Your Receipt.

In today's society, consumers, as well as restaurant owners, are becoming increasingly aware of the importance of knowing about the food that goes into their bodies. Many restaurants are offering complete nutritional information on their websites and a few even have in-store brochures to provide this valuable information to customers. However, more restaurants do not have this information readily available than ones that do, creating a problem for consumers who want to know what they are eating but did not look it up before leaving home.
Jay Ferro, founder of Silvergreens, an Isla Vista, California based healthful-eating chain, is taking steps to help ensure that consumers receive the information with each meal, allowing them to be completely aware of what goes into their body with each bite. Ferro created a program called Nutricate Receipts, which is a software that calculates nutrition information and prints it on the receipt for your exact order. This program changes the information printed to coincide with your preferences, regardless of what they may be. The program allows you to see the reduced calorie count if you choose less mayo or the low-fat variety. Substituting fruit for a side? The nutritional information printed on your receipt will show accordingly.
This program is primarily targeted at casual dining restaurants and other such quick-service chains, however it is available for any restaurant who feels it necessary. These receipts are not only ideal for consumers who are watching their waistline, but are also perfect for businesses who are trying to build a positive, responsible reputation in the community. Arming consumers with this type of knowledge builds trust for the company, which drives customers to become repeat customers for the business, creating a positive impact on both owners and consumers.
Below you can view an example of a Nutricate Receipt, which lists all information about the order, including price, calorie, fat, carb, and protein content. This innovative receipt also does all of the math for you and provides you with the totals for each category as well as the percentage of your daily allowance this particular meal is consuming.







