Homer Laughlin China: Custom Restaurant Dinnerware
If you own or manage a restaurant, you know how important first impressions are and how quickly customers decide if your establishment meets their expectations. Everything from the furniture to the light fixtures can factor into how they feel about your restaurant, but the tabletop design also influences their opinion. Your place settings should ultimately reflect the spirit of your food and theme, and creating unique tabletops will help you provide guests with a memorable, one-of-a-kind experience. The team at Homer Laughlin, a leading provider of American-made commercial dinnerware, knows that one of the most effective ways to do that is with a custom design.
Why Use Custom Homer Laughlin China?
These days, chefs must consider how plated meals look to guests when they're presented, as well as the impact that presentation will have in photos.1 Snapping pictures of aesthetically pleasing meals to share on social media has become routine for many diners, whether they're enjoying a quick bite at a fast-food joint or a complex meal at a fine-dining restaurant. They may not always remember to tag or mention their location when they share these images, leaving everyone who sees them in the dark about where to find the meal. Using branded dinnerware will ensure your restaurant receives some free advertising every time someone shares your food on social media.
Custom dinnerware can also be used to celebrate special events and milestone achievements, such as an annual ticketed dinner or a restaurant's 25th year, and is commonly incorporated into the dining experience at iconic restaurants and fashionable hotels. In many of these cases, guests appreciate being able to purchase the dinnerware used at their favorite spots, especially when the establishment holds some personal meaning. For example, plates from a beloved local restaurant may be gifted to someone who has since moved away, and travelers may wish to collect dinnerware from the businesses they enjoyed visiting while on vacation.
If dinnerware sporting your logo doesn't fit the aesthetic of your establishment, you can instead work with Homer Laughlin's team to create exclusive plates, bowls, cups, and other pieces that perfectly echo your restaurant's spirit. This may be a design inspired by your location, menu, or theme that incorporates unique colors, shapes, and decorative elements. Using dinnerware that has been customized to uniquely fit the needs of your business will reflect a high level of attention to detail and let diners know you take their experiences seriously.
Ordering Homer Laughlin Custom Dinnerware
If you're interested in designing custom dinnerware for your establishment, Homer Laughlin offers a dedicated Custom Design Department2 to help turn your ideas into reality with free services. The members of this team will work directly with you to discuss your ideas, produce 3D-printed prototypes, and create fired samples of the custom product to ensure it meets your expectations before the dishware is put into production. The entire process, from initial inquiry to delivery of final product, may take between 8 and 12 weeks, depending on the order volume. Homer Laughlin requires a minimum order of 12 dozen per custom design, which yields 144 individual pieces.
- A New Take on Social Impressions: Food "Beauty Shots" Show Off Distinctive Dinnerware. HLC Dinnerware. Accessed March 2018.
- HLC Custom Design. HLC Dinnerware. Accessed March 2018.
