Open-Air Coolers & Fridges
Open-air coolers are perfect for merchandising items in gas stations, grocery stores, and other places where chilled snacks and beverages are sold. Products stored in an open fridge remain easily within reach of shoppers, boosting impulse sales at your establishment. More
Open-air coolers keep products chilled using a directed flow of air – also known as an air curtain – that separates ambient temperatures from food and beverages inside the machine. Because of their design, coolers operating with an air curtain are less energy efficient than ones with traditional glass doors, but in many cases, the higher operating costs are more than recovered in additional sales. The perfect spot for an open-display refrigerator is indoors near an area with lots of foot traffic. Many operators choose to install an open cooler near ordering and checkout stations, since consumers are more likely to stop and peruse products when they're already stuck standing in line.
Grab-and-go coolers are especially popular for holding packaged foods such as sandwiches, salads, wraps, fresh fruit cups, and desserts, in addition to bottled and canned drinks. Many models have special features designed to help advertise the products within, such as built-in shelf lighting and lit exterior signage. Open-air coolers often have adjustable shelves that can be angled for a better view of the products; some come with glass sides for optimal visibility.
When choosing an open-air merchandiser, it's beneficial to consider your unique needs to determine which model is the best fit for your establishment. Think about the flow of traffic in your venue; in areas with lots of traffic moving in several directions, an island cooler that's open on all four sides can attract attention from any angle, while traditional front-facing units are best installed against a wall. No matter where it's installed, any open refrigerator needs room to breathe, or it can overheat. Make sure to check the location of the cooler's exhaust panel(s) and verify the spot you're installing it offers adequate room for ventilation.