True Glass Door Merchandisers

True Merchandisers: What You Need to Know

True merchandisers are built to showcase refrigerated and frozen products in retail, foodservice, and hospitality environments. Whether you’re displaying bottled beverages, frozen desserts, floral arrangements, or baked goods, True offers merchandisers tailored to each product type. These units maintain consistent temperatures—h33 to 38 degrees Fahrenheit for refrigerators and -10 degrees Fahrenheit for freezers—and feature LED lighting and dedicated signage areas to boost visibility and impulse sales.

Operators can choose from swinging or sliding doors, white or black exteriors, and one-, two-, or three-section designs to suit their store layout. True merchandisers also include optional air curtain models for self-service access and countertop units for compact setups. Bottom-mounted compressors keep product zones within easy reach, while pass-thru models enable rear loading, ideal for grocery stores and high-traffic locations.

Common Questions About True Merchandisers

What types of merchandisers does True offer?

True produces glass door refrigerators and freezers, air curtain units, countertop freezers, floral coolers, wine merchandisers, and vertical bakery cases, all designed for specific display needs.

Do I need a pass-thru unit?

Pass-thru merchandisers are ideal for operations where staff load from the rear while customers shop from the front. For smaller spaces, a traditional front-loading unit may be more efficient.

Can True merchandisers help promote branding?

Yes. Many models feature backlit signage, LED interior lighting, and price display channels to highlight products and support branding or promotional messages.

Do they require special electrical setups?

No. Most True merchandisers plug into a standard 110-volt outlet, making installation easy in most commercial settings.

Advantages of True Merchandisers

True merchandisers combine visibility with reliable performance to help operators increase product appeal and sales. With a wide range of models and customization options, these units offer precise temperature control and thoughtful design for a wide range of retail applications. With energy-efficient components, durable construction, and multiple layout options, True merchandisers are a reliable, attractive solution for front-of-house displays.