Market Trays & Food Display Trays

Common Questions About Display Trays

Which establishments can utilize a food display tray?

Any business that wants to merchandise their products will need a place to display them. Designed for easy maintenance, our merchandising trays highlight the quality of your food without drawing attention to the trays themselves. Bakeries, chocolatiers, delis, and other counter-service establishments can make good use of a marketing tray to drive sales. Operations that have food service as an add-on can increase their sales by displaying attractive items to customers who might've not known they wanted a pastry when they walked through the door. Even sit-down restaurants might want to draw attention to dishes they are particularly proud of, or dishes that have high profit margins, or both. Before making a purchase, consider a prominent but outlying space in your establishment to place a tray with merchandising product.

What makes a tray suitable for merchandising?

Food display trays differ from regular trays in that they don't have compartments, don't typically use textured surfaces, and have a low profile to ensure your food is front and center. Display pans come in shapes that serving trays don't, which gives operators greater flexibility in how they wish to showcase their items. For example, some display trays are significantly longer than they are deep, which encourages a single line of products for display. Because of the tray's low-profile edges, operators can elevate the tray without obscuring the customer's view of the product.

What are bakery display trays made from?

Most merchandising trays are made of fiberglass. This material creates a durable tray that is easy to clean and resistant to impact, meaning fiberglass trays won't need to be replaced as frequently as cheaper options. Fiberglass resists stains and corrosion and won't absorb odors from food served on it. Not all fiberglass trays are NSF approved to have food directly on them, so you will need to check the product specification page to see whether or not your tray needs a liner to display food.

What color and style of tray should I get?

Bakery display trays come in a wide array of colors and styles – choosing between them is a matter of preference. When selecting a new tray, consider your existing color scheme, and purchase a tray that will complement it. Also, consider the aesthetic of the goods you plan to display. Black and white are common choices, as they fit well in a variety of establishments and rarely clash with displayed items.