True vs. Kool-It
True and Kool-It are refrigeration equipment manufacturers known for producing durable cold storage systems for commercial operations. True is recognized as a premium, industry-leading manufacturer, while Kool-It offers cost-effective refrigeration solutions balancing dependable performance with affordability.
True vs. Kool-It: Comparison Snapshot
About True
True's legacy began in 1946, when the Trulaske family manufactured an upright freezer in its home, establishing what is now one of the most recognized commercial refrigeration companies in the United States. True manufactures one of the industry's broadest commercial refrigeration lineups, including reach-in refrigerators and freezers, prep tables, chef bases, undercounter units, merchandisers, bakery and deli cases, and milk coolers. Today, the company remains family owned and is widely recognized for energy-efficient designs and long-lasting performance.
Key Features:
- Manufactures 300-series stainless steel exteriors and aluminum or stainless steel interiors with coved corners
- Many units are built with bottom-mounted compressors
- Utilizes eco-friendly R290 refrigerant
About Kool-It
Kool-It is MVP Group's exclusive commercial refrigeration brand, offering a wide range of value-focused refrigeration equipment for foodservice operations. Launched in 2007, the brand offers reach-in refrigerators and freezers, prep tables, chef bases, worktop refrigerators, undercounter units, back bar coolers, and glass door merchandisers.
Key Features:
- Utilizes eco-friendly R290 refrigerant
- Features digital controls and LED displays
- Offers heavy-duty compressors, most of which are bottom mounted
Key Differences Explained
Performance and Reliability
True refrigeration equipment is designed for demanding operations. These units combine oversized compressors for rapid temperature recovery with foamed-in-place polyurethane insulation that helps maintain consistent cabinet temperatures while reducing energy consumption.
Kool-It refrigerators combine high-efficiency evaporators with oversized condensing units to promote consistent air circulation and maintain stable cabinet temperatures, helping maintain food quality.
Design and Ease of Use
True prioritizes functionality and flexibility across its refrigeration lineup. Self-closing doors help retain cold air, while adjustable, heavy-duty shelves accommodate changing storage needs. Recessed magnetic door gaskets improve sealing and simplify cleaning, while select models offer customizable coatings and hardware for a tailored appearance.
Kool-It emphasizes practicality and simple operation across its refrigeration lineup. Stainless steel or enamel steel construction provides durability, while intuitive digital controls and LED temperature displays simplify monitoring and adjustments. Adjustable wire shelves, self-closing doors, and casters improve accessibility, and glass door merchandisers feature anti-fogging double-pane glass with illuminated signage to enhance product visibility.
Maintenance and Durability
Depending on the unit type, True's cold storage equipment can last 20 years with proper maintenance. Stainless steel exteriors resist dents and scratches. Some cabinets feature clear-coated aluminum liners with coved-corner stainless steel floors; replacement parts are widely available, simplifying maintenance and minimizing downtime.
Kool-It's stainless steel exteriors withstand challenging foodservice conditions, as its refrigeration equipment can remain in service for 15 years with consistent maintenance. Designed for heavy use, the equipment provides dependable temperature control while keeping long-term operating costs manageable.
Equipment such as merchandisers from both brands may have a shorter service life than enclosed refrigeration units because constant door openings, ambient air exposure, and heavier cooling demands place additional strain on refrigeration components.
Price and Value
True's higher upfront cost is offset by its long service life and reputation for reliability. For operators looking to get a long lifespan out of their equipment, the initial investment can translate into lower replacement costs and dependable performance over time.
Kool-It delivers dependable refrigeration at a lower purchase price, making it an attractive option for tight equipment budgets. Its balance of performance and affordability provides strong value for new operations and routine equipment replacements.
Which Refrigeration Brand Is Right for You?
| Scenario | Best Choice | Why |
|---|---|---|
| High-Volume Operations | True | Oversized compressors, durable construction, and rapid temperature recovery support busy operations |
| Budget-Conscious Businesses | Kool-It | Value-oriented pricing and a broad lineup of commercial refrigeration equipment help reduce upfront costs |
| Long-Term Durability | True | Premium materials, dependable components, and widely available replacement parts contribute to a long service life |
| Equipping a New Kitchen | Either | Both brands offer refrigeration solutions that can be matched to your operation's size, workflow, and storage needs |
Shop True & Kool-It at KaTom
KaTom offers everything from budget-friendly refrigeration equipment to premium commercial refrigerators from True and Kool-It. Compare construction, storage capacity, and available features to select the right model.
