Growlers

Beer Growlers: What You Need to Know

Growlers typically hold between 32 and 64 ounces of draft beer and can be sealed to maintain the beer's freshness for as long as a week. This capability means taprooms and breweries can sell their draft beer to customers in bulk and for occasions beyond one night. Beer connoisseurs can order a growler full of their favorite draft and seal it to drink at home in their own time without carbonation escaping the bottle.

This offers customers flexibility and options otherwise unavailable, which in turn enables breweries and taprooms to establish customer loyalty. Refillable growlers provide an additional avenue of sales for these establishments, generating profit that doesn't rely solely on customers at the bar. Glass and stainless steel growlers are both available, with each material offering specific benefits. Additionally, our large, 64 oz growlers can be repeatedly cleaned and resealed, encouraging your guests to return and try different brews over and over again. We'll help you sort through the options and choose the best growlers for your establishment.

Common Questions About Growlers

How do growlers help my business?

These reusable beer containers give you another way to serve your customers if they don't have time to stop by the taproom for a drink. Much like drive-thrus give quick-service restaurants an edge in hurried customers, growlers can give your brewery a way to serve your guests even if they don't have time or opportunity to stay. With the growth of craft breweries across the country, many beer drinkers are looking for a high-quality beer experience and a way to try a wide variety of styles. A big, 64 oz growler of beer can give a guest several glasses of a new favorite, even if the beer on offer isn't popular enough to be found in a six-pack at the store.

Many breweries try new and interesting recipes in smaller batches to prevent potential losses if the beer doesn't turn out right. These small-batch beers can drive a lot of sales – provided you have a way to get the beer to your customers. In fact, growlers can make a local brewery the place to get beer if you have the capacity to serve everyone who wants your product. Whether you prefer stainless steel or glass growlers, these resealable pieces can be sanitized and reused repeatedly to dispense popular brews, driving both your brand and your profits.

Which material should I choose?

The two primary materials used for these high-volume containers are glass and stainless steel. Glass is probably the most common material used in making these containers, as it's the traditional beer-carrying material. Amber-tinted glass growlers have a traditional feel that stainless steel doesn't while still protecting product from light that can otherwise damage it.

However, stainless steel provides other benefits. Stainless steel growlers are more resistant to breakage, denting when dropped rather than shattering. Stainless steel also can be made to provide insulation that glass can't, keeping beer cold or hot drinks hot during transport.

What lid type should I choose?

The two main lid types used on these jugs are screw-tops and wire flip lids. The wire flip lids provide additional downward pressure and a more appealing aesthetic, but both styles can keep your beer fresh, safe, and carbonated. We even carry some replacement screw-top lids for certain models. Consult the product specifications page before purchasing to ensure the replacement lid matches your growler.