Manitowoc Foodservice Changes Name to Welbilt
A restaurant equipment manufacturer that thousands of foodservice operators have grown to depend on is changing, albeit in name only. Leaders at Manitowoc Foodservice are changing their organization's name to "Welbilt," and the company will get a fresh logo to go along with the new title.
The company has launched a new Welbilt website to serve as a portal to information on the company and its many equipment brands. None of these changes will affect the equipment that Welbilt sells.
The Welbilt name was established in 1929 when Henry and Alexander Hirsch founded the Welbilt Stove Company in Queens, N.Y. In 1955, the company acquired the Detroit-Michigan Stove company, including its Garland brand of heavy-duty ranges. In 1982, Welbilt acquired four brands from Sunbeam Corp., including Frymaster deep fryers. Cleveland, Dean, Merco, and Savory were added to the company's portfolio in 1989 when those brands were acquired from Alco Stand Corp.'s Foodservice Equipment Group.
In 1994, the Welbilt company and all of its holdings were purchased by London, U.K.-based Enodis. Enodis became part of the Manitowoc Company in 2008. The official revival of the Welbilt name will be completed March 6, when WBT will replace MFS as the ticker symbol for the company on the financial markets. This change comes just over a year after Manitowoc Foodservice spun off from its parent entity, The Manitowoc Company, whose primary products include heavy equipment for the construction industry.
The company's president and CEO, Hubertus M. Muehlhauser, said that the latest rebranding move "further strengthens our corporate identity as a standalone company." Muehlhauser also highlighted the company's "complete systems approach," which becomes obvious at a glance to the company's brand portfolio that includes giants like Manitowoc Ice, Cleveland steamers, and Frymaster deep fryers. An operator looking to spec a kitchen with only Welbilt equipment could likely do so, as the company's 10 restaurant equipment brands cover nearly every category.
Welbilt Foodservice Brands
- Cleveland steamers and steam cooking equipment
- Convotherm combi ovens
- Delfield refrigeration
- Frymaster and Dean deep fryers
- Garland and U.S. Range ranges and ovens
- Kolpak Reach-in coolers
- Lincoln conveyor and impinger ovens
- Manitowoc ice machines
- Merco Savory food holding equipment
- Merrychef high-speed ovens
- Koolaire ice machines
The Welbilt Company will continue to offer the full line of equipment and service from each of those brands, and KaTom will continue to deliver those products with the level of support our customers have come to expect.