social media Archives

Social Media Site Options There’s no denying the power of social media when it comes to advertising and connecting with your customers, but with the digital landscape changing so quickly, it can be difficult to know which social media sites and apps would be most… Read More >

Social Media: Making Paid Ads Work for You Maintaining active accounts, responding tactfully to criticism, and engaging users on their favorite social media platforms all go a long way in building relationships with your community and drawing in new customers. Still, unless you’re also investing… Read More >

Jumping Through Hoops: Olympic Marketing Since the first modern Olympics in 1896, companies have been advertising at the games, but exclusivity rights first implemented in the 1980s have made it all but impossible for any companies but the largest with the deepest pockets to become… Read More >

Social Media: Greatest Hits and Flops There is no doubt that social media marketing is one of the greatest advertising tools of the modern age. You can create an online presence, advertise, and interact with your customers, all for free. That visibility can make your… Read More >

Responding to Social Media Criticism Recent social media statistics show that 90 percent of young adults are tuned in to social media, and usage rates by adults 65 and older continue to grow. Smartphones have become a nearly ubiquitous tool in our society and it’s… Read More >

How to Vet a Business’s Reputation Before You Buy Are the words “New Owners” sprawled across the letterboard enough to entice patrons to give your newly-acquired restaurant a second chance, even if the previous owners made some mistakes that led locals to swear off the… Read More >

Who Played the Super Bowl Best: Social Media Edition If we stopped the above line before pointing out that we’re referring specifically to how social media was used in relation to the big game, this could be a fairly short piece. The Super Bowl itself… Read More >