social media Archives

Marketing Lofty Pursuits After spending years expanding Lofty Pursuits and learning the skills needed to produce Victorian-style candy, Greg Cohen turned his planning to marketing. Of course, he had been marketing his business all along; it’s how it survived for so long and through several… Read More >

The Good and Bad of Gimmicks Gimmick is a dirty word in the marketing world, especially now when there’s such a focus on genuine engagement with one’s customer base. However, when done properly, a gimmick can be a successful marketing tactic that promotes engagement. On… Read More >

Activated Charcoal: Healthy or Harmful? Activated charcoal is a form of carbon that, on a molecular level, works a lot like a tiny sponge, drawing everything around it into its microscopic pores. It’s been used in a variety of ways over the years, including in… Read More >

What’s Next for Andrew Rea Andrew Rea didn’t mean to become a YouTube sensation, but more than a year after making a cooking video for Reddit’s food community, Binging with Babish has become his full-time job. Each week, Rea faithfully recreates the food seen in… Read More >

The Evolution of Restaurant Critics Restaurant critics occupy an odd space in the professional world, straddling the line between foodservice and journalism. In many cases, a restaurant critic can make or break a new restaurant’s reputation. While social media has contributed to the rise of… Read More >

How Instagram is Changing the Face of Foodservice In a world where social media posts routinely go viral, many companies are finding it more effective to advertise online than in magazines or with television ads. For restaurants, Instagram may be the best tool available for… Read More >

Social Media Site Options There’s no denying the power of social media when it comes to advertising and connecting with your customers, but with the digital landscape changing so quickly, it can be difficult to know which social media sites and apps would be most… Read More >

Social Media: Making Paid Ads Work for You Maintaining active accounts, responding tactfully to criticism, and engaging users on their favorite social media platforms all go a long way in building relationships with your community and drawing in new customers. Still, unless you’re also investing… Read More >