marketing Archives

Marketing Lofty Pursuits After spending years expanding Lofty Pursuits and learning the skills needed to produce Victorian-style candy, Greg Cohen turned his planning to marketing. Of course, he had been marketing his business all along; it’s how it survived for so long and through several… Read More >

Football Food Ads Every year, brands pull out all the stops for the biggest sporting event of the year, producing impressive advertisements that will be viewed by millions of people. That kind of marketing doesn’t come cheap; this year, a 30-second spot cost over $5… Read More >

The Good and Bad of Gimmicks Gimmick is a dirty word in the marketing world, especially now when there’s such a focus on genuine engagement with one’s customer base. However, when done properly, a gimmick can be a successful marketing tactic that promotes engagement. On… Read More >

Famous Food Mascots One of my colleagues has amassed dozens of cardboard cutouts, plushies, and other M&M’S memorabilia that now cheerfully greet passersby from the shelves of his office. This collection, and the hundreds of other collections like it, are testaments to the popularity the… Read More >

Social Media: Making Paid Ads Work for You Maintaining active accounts, responding tactfully to criticism, and engaging users on their favorite social media platforms all go a long way in building relationships with your community and drawing in new customers. Still, unless you’re also investing… Read More >

Jumping Through Hoops: Olympic Marketing Since the first modern Olympics in 1896, companies have been advertising at the games, but exclusivity rights first implemented in the 1980s have made it all but impossible for any companies but the largest with the deepest pockets to become… Read More >

More Pokémon, More Customers Have you noticed an influx of excited visitors wandering into your business, only to see them look around with their smartphones for a few minutes, swipe at their screens with a satisfied smile, and wander back out? They’re probably just trying… Read More >

The Highs and Lows of Rebranding a Restaurant When sales start to slow and public opinion begins to sour, many restaurants look to rebranding for revitalization. Beyond that, changes in management, simplifying the business’s identity, and capturing a new audience are other reasons to reinvent… Read More >

Tapping into Tourist Traffic Memorial Day weekend kicks off the summer travel season, during which millions of Americans will hit the road to continue family traditions and forge new ones, or head into new parts of the country in search of adventure. Though each trip… Read More >