events Archives

Jumping Through Hoops: Olympic Marketing Since the first modern Olympics in 1896, companies have been advertising at the games, but exclusivity rights first implemented in the 1980s have made it all but impossible for any companies but the largest with the deepest pockets to become… Read More >

Get What You Want with Assertive Booking As the holidays draw near, I find myself bombarded with invitations to participate in various holiday-themed events—Thanksgiving 5Ks, holiday shopping fairs, and private holiday parties to name a few. In holiday seasons past I’d say yes to everything,… Read More >