The Discover Channel aired a television program entitled "Building A Sustainable Future" on March 26, 2009 featuring the eXtremeAir Series Hand Dryer by American Dryer. Also featured in the program were several different companies who have manufactured or produced effective new "green" products that are leading the way in 'building a sustainable future'..

The eXtremeAir Hand Dryer was chosen to be highlighted in the program because of the mass amounts of landfill waste that can be eliminated by the product. This potential for waste reduction is combined with energy efficient technology that requires 80% less energy to operate than traditional hand dryers. And the proverbial icing for the sustainable cake is that these hand dryers do all of this while drying hands 3 times faster than their traditional counterparts.